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How to Use Business Finance for Growth

Securing business finance is only the first step.

Knowing how to use that funding strategically is what truly drives growth. Whether you're planning to launch a new product, enter new markets, or scale your operations, targeted use of capital can accelerate your journey.

In today’s competitive marketplace, it’s essential to not only acquire funding but also deploy it where it delivers maximum impact. Here's how to get the most out of your funding while avoiding common pitfalls.

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Growth Areas to Invest In:

Hiring Talent

Bringing in new expertise or capacity can transform operations. The right people can lead innovation, improve processes, and drive performance in ways that significantly benefit your bottom line. Consider investing in training and development too, ensuring your team stays sharp and motivated.

Technology & Equipment

Upgrade tools to boost productivity and service. Outdated tech can slow your business down, while modern software and machinery can streamline operations, reduce errors, and enhance customer experience. It’s an investment in both efficiency and reputation.

Marketing & Sales

Increase visibility and drive revenue by funding targeted campaigns, digital advertising, or a new website. A strategic marketing push can dramatically widen your customer base and help you stand out in a saturated market.

Stock & Inventory

Prepare for seasonal peaks or demand spikes. Ensuring you have enough stock means you can meet customer expectations without delays. Finance can help you purchase inventory in bulk, often reducing per-unit costs.

Expansion Projects

Open new locations or invest in infrastructure to grow your footprint. Whether it’s a second site or refurbishing your current premises, the right financial backing helps you scale at pace without cash flow worries.

Strategic Tips

Align finance with business goals and timelines.

Each funding decision should map to a specific milestone or target.

Track ROI on each investment area.

This helps in future applications and ensures efficient use of funds.

Don’t spread funding too thin.

Focus on high-impact areas. Concentrated investment usually yields stronger outcomes than spreading resources across too many initiatives.

Reinvest wisely.

Consider using part of the return from your initial funding investment to self-fund further growth.

Apply now for funding or contact our team to find out more.

Jamie Davies
Managing Director

As a founder of multiple businesses, Jamie believes that mindset, discipline and ambition are key drivers for success, both for his businesses and for his clients. 

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Disclaimer: Spark Finance Ltd (Registered office - 18 John Stow House, London, England, EC3A 7JB, Registered Number 10128297) helps UK firms access business finance. Spark is a credit broker, not a lender. Any quotes provided are for information purposes only and subject to status and separate lender terms and conditions. Applicants must be aged 18 and over.  Guarantees and Indemnities may be required.  Spark Finance may receive commission from lenders  which may vary depending on the lender, product, or other permissible factors. The nature of any commission model will be confirmed to you before you proceed.

Spark Finance Ltd is authorised and regulated by the Financial Conduct Authority in the UK (FRN 958123).